`Mai` is approaching the 500 billion VND mark: Why is the Tran Thanh brand `making money`?

(Dan Tri) – Experts analyze many reasons surrounding the box office boom of `Mai` – a work invested and directed by Tran Thanh.

Mai – the work of director Tran Thanh – is causing a `fever` in the Tet film market this year.

By the end of February 18, the film had a revenue of 335 billion VND.

According to experts, Mai’s victory came from many subjective and objective reasons.

Mai – a `sold out` movie this Lunar New Year season (Photo: Provided by the film crew).

Tran Thanh – `box office guarantee` brand

From a `noob`, after 4 years of making films, Tran Thanh is gradually recognized as one of the `box office guaranteed` directors of the domestic film market.

Audiences and experts say that the first reason Mai won the Tet film market is because it is `Tran Thanh’s film`.

In many movies, actors are the `guarantee` for the success of that movie, the face that draws audiences to theaters.

A part of the audience said that they may not be clear about Mai’s content, but as long as it’s a movie directed by Tran Thanh, viewers are willing to spend money to buy tickets to satisfy their interest and sometimes even death.

Tran Thanh’s popularity and influence help the film attract audiences to theaters (Photo: Character’s Facebook).

Expert Nguyen Phong Viet shared with Dan Tri reporter: `Through the branding process, Tran Thanh makes audiences who have watched The Godfather or Mrs. Nu’s House this year continue to choose Mai, not Mai.

Ignoring the personal love and hate story, it’s clear that looking at the market as a whole, the majority of audiences trust Tran Thanh’s films.`

According to experts, there is no need to talk about the story of winning or losing revenue, just looking at the level of investment for each work, Tran Thanh is proving that he is a meticulous director when working.

Mr. Nguyen Phong Viet cited Tran Thanh’s `aggressive` investment of 50 billion VND to produce a romantic movie.

Normally, emotional dramas similar to Mai only need about 25 billion VND to produce, but Tran Thanh spent double that amount to invest carefully in terms of images and filming angles.

The weather is favorable, the land is favorable, and the people are harmonious

Many opinions believe that Tran Thanh’s investment in making Tet films is a wise choice because Vietnamese audiences generally still support Vietnamese films and are willing to go to theaters to enjoy films during Tet.

Mr. Nguyen Hoang Hai – Content Director of CGV Vietnam – commented that Tet is an important time, a `lucrative` piece of cake for the film market.

From a publisher perspective, theaters always carefully select Tet film products to serve audiences.

`During Tet, Vietnamese audiences go to theaters more than other times of the year. People have the habit of bringing their families, relatives, and friends to theaters to chat and entertain,` Mr. Hai said.

Tran Thanh interacts with the audience at the screening of `Mai` in Hanoi (Photo: Character Facebook).

Besides choosing Mai’s theatrical release time, experts also evaluate the film’s success as coming from the fact that the film’s quality is much better than the rest of the Tet race.

Expert Nguyen Phong Viet gave his opinion: `The quality of this year’s Tet film market is quite bad. From Meeting the Pregnant Sister again to foreign films, there is no competitor strong enough to stand in the way of Tran Thanh’s films. Up to now

Mr. Viet said that normally, movies will have their screening times reduced after 1 week of release, but Mai is the opposite.

The increase or decrease in screening times per day is adjusted by theaters, based on the actual needs of the audience.

`With the current revenue rate, the record milestone of VND 500 billion is something that can be achieved soon,` Mr. Nguyen Phong Viet predicted.

`Win money` thanks to correctly grasping the audience’s psychology

With the media and social networks, movies with Tran Thanh participating (whether as an actor or director) are always discussed topics.

Many people believe that Tran Thanh won big because he knew how to choose filmmaking topics and choose a way to tell stories that resonated with the psychology and tastes of the majority of audiences.

`Movies are works of art, good or bad depending on different audiences. Each movie producer has research and evaluation of audience potential to produce a film that is suitable for the audience group.

Successful communication is a push for films to skyrocket in revenue, but film content is still the most important,` Mr. Nguyen Hoang Hai – Content Director of CGV Vietnam – commented.

The film’s content is accessible and suitable for the majority of Vietnamese audiences (Photo: Screenshot).

Mai exploits the theme of `sister` love with age difference, gap between rich and poor, male and female leads face many challenges, accompanied by many philosophical dialogues about love and life.

Many viewers commented that Tran Thanh’s choice of the female protagonist as a weak person who longs for love at the age of nearly 40 shows the intelligence of the male artist.

Phuong Anh Dao plays `Mai` – the film’s female lead (Photo: Provided by the film crew).

Expert Nguyen Phong Viet said that Mai’s content is not new, even predictable.

`In my opinion, Tran Thanh knows how to make the audience cry and laugh at the character’s fate. Here, crying and laughing are natural, not forced or forced. For example, the ending of Mai when the female protagonist cries

But many people liked that scene, feeling `burst` because they sympathized with the character, showing that Tran Thanh did a good job of looking at the emotions of the majority of the audience,` Mr. Viet added.

Mr. Viet believes that there are still logical errors in the script, how to exploit the characters in the film… However, most viewers do not regret spending money, wasting time or think that they were `cheated` by the director by the author.

Tran Thanh, Phuong Anh Dao and Tuan Tran backstage filming `Mai` (Photo: Provided by the film crew).

However, there is still an opinion that Mai’s big win in revenue is thanks to `one horse` on the race track during Tet.

Doctor of Literature Ha Thanh Van commented on the film on his personal page: `In terms of art, the film is better than Tran Thanh’s previous films, it is a new step forward for him, satisfying the popular public. But the content is

The most important issue: Vietnamese entertainment films shown during Tet like Mai, where will Vietnamese cinema go, especially when Ho Chi Minh City wants to become a UNESCO creative city in the field of cinema?